Take a look at the photo below. That's right, it's the Sunmaid Raisin girl.
You may be wondering why in the world I would even talk about raisins on this blog -- I don't even like raisins. But, I was looking for a topic to blog about for my work blog, and saw this article about how Sunmaid Raisin was updating their brand, hence, updating the Sunmaid Raisin girl. This is how some of your may remember her:
I understand how it is good for brands to be updated to modern times, and to keep fresh, and blah blah blah. But, the new Sunmaid Raisin girl was causing some controversy. There is a new commercial out now where there is a digital version of her. Apparently she has a large rack, and some have likened her to "Julia Roberts with a bonnet."
But, the thing that I read that made me laugh out loud was from this article. It said, "Additionally, there's been talk that the new Sun-Maid girl might be given a name and featured in future advertisements doing some of the things modern women typically do, like going to the gym, shopping at the market, and speaking multiple languages..."
I mean, WTF! THEN, I happened upon the photo above of the Sunmaid Raisin girl doing yoga on a beach. In yoga pants. And her bonnet. DOUBLE WTF. For some reason this outrages me. OUTRAGE. (Yeah, I know. I didn't know raisins could bring this out in me.) But, I just wondered if there were actually marketing meetings at the Sunmaid headquarters talking about the yoga pose that this lady would be doing, and whether or not she should be wearing yoga pants, whether or not she should keep the bonnet. What is she even doing at the beach? Shouldn't she be on the vineyard?
Anyway, just had to share my frustrations. I think my mind is in this mode because Jake and I watched Santa Buddies last night and couldn't believe that it was actually a Disney product. I swear to God the guy playing Santa Clause is drunk.
1 comment:
giving the new Sun-Girl a makeover is probably a good idea since she has looked the same for the last 37 years
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